Archive for October, 2007


Market Research - Chinese get the message on texting

Chinese get the message on textingLos Angeles Times - China’s 455 million cellphone users chat, cajole, joke and flirt via short messages about 33 billion times a month, according to government statistics and IResearch Consulting Group, a market research firm that focuses on Chinese Internet and
Gartner Sees 2007 Earnings at Low EndForbes […]

Advertising - Judge calls campaign flyer ‘despicable’

Judge calls campaign flyer ‘despicable’Philadelphia Inquirer - And yet, he said, it is not unprecedented - particularly among ads prepared for direct mail, where tone and message can be much harsher than television. “You’ve seen images of terrorists, you’ve seen images of 9/11, and you’ve seen aggressive claims
Kill the competitionTimes Online - […]

Web Based Advertising - Power at Hand: Hampton Hotels Finds Value in Cell Phone Ads

Power at Hand: Hampton Hotels Finds Value in Cell Phone AdsBrandweek - We were definitely impressed with our first venture in mobile Web advertising, and we do have monies budgeted in 2008 to continue with this advertising initiative, said Judy Christa Cathey, vp-Hampton brand marketing. We are always looking […]

Web Based Advertising - VIDEO: IN FOCUS

VIDEO: IN FOCUSiMedia Connection - In the early days of web advertising, brand advertisers had little interest in web banner advertising — they considered it ineffective and a waste of advertising dollars. Traditional advertising agencies never really embraced internet advertising
From the Cubefiles Marketing Dept.