Archive for April, 2007


Market Research - Oneida Ltd. Increases Volume and Gains Market Share in Fine Flatware

Oneida Ltd. Increases Volume and Gains Market Share in Fine Flatware Forbes - Oneida announced today that it gained market share in the fine flatware segment for the rolling twelve month period ending February 2007. According to the NPD Group, one of the housewares industry’s leading market research and marketing information […]

Web Based Advertising - Google spends oodles again

Google spends oodles againLos Angeles Times - Google Inc. appears to be creating its own Internet bubble. The online juggernaut on Friday said it reached an agreement to acquire DoubleClick Inc., a New York-based Web advertising company, for $3.1 billion in cash. If approved by federal
From the Cubefiles Marketing Dept.

Advertising - Charities take center stage on ‘Idol’

Charities take center stage on ‘Idol’Baltimore Sun - A 30-second advertisement on a Wednesday broadcast of Idol costs $620,000, according to Advertising Age. Sponsors are likely to spend much more than that on contributions to Idol Gives Back — but firms such as Allstate and ExxonMobil seem to
From the Cubefiles Marketing Dept.

Market Research - Google surpasses Microsoft as world’s most-visited site

Google surpasses Microsoft as world’s most-visited siteSan Francisco Gate - Separately, Google was named the most powerful brand in 2007 in an annual survey released Monday by Millward Brown, a British market research company. The company’s brand was valued at $66.4 billion, ahead of GE, Microsoft and Coca-Cola. The
GCR Custom Research Grows […]

Market Research - Fancier ways to get brain freeze

Fancier ways to get brain freezeUSA Today - The average price of a restaurant shake in 2006 was about $3.38, reports Technomic, a market research firm. About 75% of that is profit, Muller says. “Shakes are one of our highest-volume, revenue-producing areas,” says Todd Townsend, marketing chief
Anderson Analytics, SPSS Named Official Joint […]