Verizon to allow ads on its mobile phones
CNET News - We know we can make significant dollars in mobile Web advertising in 2007,” said John Harrobin, vice president of marketing and digital media for Verizon Wireless. “That said, we likely will not–we want to take it carefully and methodically, and

Search over 38,000 businesses for sale
LEX 18 - Editors Note: Memos is a new weekly feature written by columnist Kelly Spors that will round up news and tidbits about small businesses and entrepreneurs. Ms. Spors also answers reader questions in her weekly Small Talk Q&A. Small firms turn to

Little Room For Error
Baseline - you can eliminate waste in advertising, you’ve increased the value of those consumer eyeballs,” says Steve Vonderhaar, research director at Arlington, Texas-based Interactive Media Strategies. “When you can marry behavior habits of Web advertising

Familiar ads delight brain
Philadelphia Inquirer - Future research may examine how print, TV and Web advertising affects people of different age and demographic groups, she says. “Brain imaging technologies may complement methods normally used in the developing area of neuroeconomics.” Businesses, of