PBS to Sell Web Advertising
Advertising Age - NEW YORK (AdAge.com) — PBS will begin to sell ads on its website for the first time since 2001, and that plan is drawing some criticism from groups that believe it should stick to its noncommercial roots. PBS plans to run ads on the section fronts

Speedo Shows What Podcasting Can Do For Marketing
WebProNews - Each podcast has been accompanied by awareness-raising web advertising as an integral part of the overall communication. Speedo received a lot of feedback to those early podcasts, including suggestions on how to improve the experience for listeners