Power at Hand: Hampton Hotels Finds Value in Cell Phone Ads
Brandweek - We were definitely impressed with our first venture in mobile Web advertising, and we do have monies budgeted in 2008 to continue with this advertising initiative, said Judy Christa Cathey, vp-Hampton brand marketing. We are always looking for

Report: 60% of mobile audience is under 35
BizReport.com - Metrics and leveraging our vast network audience across the site, carrier and handset level, we now enable advertisers to target their buys in ways that they have come to expect with traditional web advertising. Most importantly, they can reach their

Babes in BrandLand
Brandweek - As public awareness of advertising’s purported effects on the youngest consumers grows and the steady rise of Web advertising continues to make inroads into the playtime of American children a number of old questions about advertising are being

Australia regulator clears Google-DoubleClick deal
Reuters - SYDNEY (Reuters) - The Australian competition regulator said on Tuesday it would not block the $3.1 billion acquisition by Google Inc of DoubleClick Inc, a U.S. Web advertising supplier. The Australian Consumer and Competition Commission said its

From the Cubefiles Marketing Dept.